How to Calculate Google Ads Cost & Budget?

Google Ads Cost Calculator: Maximize Your ROI Today

Estimated Monthly Clicks: 667
Estimated Monthly Conversions: 17
Monthly Ad Spend: $1,000.00
Monthly Conversion Value: $850.00
Cost Per Conversion: $58.82
Return on Ad Spend (ROAS): 0.85
Estimated ROI: -15.00%

Success Story: How TechGear Increased ROI by 320%

Client: TechGear, an online electronics retailer

Challenge: TechGear was spending $3,000 monthly on Google Ads with a negative ROI of -12%.

Solution: By analyzing their ad performance data, we identified that:

  • Their average CPC was too high at $2.75
  • Conversion rate was only 1.8%
  • Average order value was $120

Action Plan:

  1. Refined keyword targeting to reduce CPC to $1.45
  2. Improved landing page design, increasing conversion rate to 3.2%
  3. Added upsell opportunities, raising average order value to $165

Results:

+320%
ROI Increase
2.1x
More Conversions
$9,900
Monthly Revenue

Try it yourself: Input TechGear’s before and after metrics in the calculator above to see the dramatic difference in results!

Note: This calculator provides estimates based on your inputs. Actual results may vary.

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